MarketingProfs Virtual Seminars — online
Join our founder and president, Stephan Spencer, along with renowned search guru Rand Fishkin, in this archived webinar of an information-packed 131-minutes of advanced SEO tips and tricks. This webinar, for MarketingProfs.com, was called “Advanced Tactics in SEO: Part Art, Part Science”. Ever wonder what the SEO pros know that you don’t? What tools they use every day that you don’t even know exist?
This screencast isn’t about search engine optimization fundamentals. You will learn how to take your search engine optimization skill set to the next level, even if you’re already a savvy search marketer.
Watch Stephan and Rand’s webinar as a streaming Flash video »
Or, alternatively download/watch as a Quicktime (m4v) movie (77 MB).
Netconcepts Advanced Tactics in SEO Screencast [131:18m]:
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Join our founder and president, Stephan Spencer, along with renowned analytics expert Avinash Kaushik, in this archived webinar of an information-packed 101-minutes of website analytic tips and tricks. This webinar, for Lorman Education Teleconferences, was called “Website Metrics and ROI: Getting the Most out of Your Online Marketing Spend.”
Watch Stephan and Avinash’s webinar as a streaming Flash video »
Or, alternatively download/watch as a Quicktime (m4v) movie (77 MB).
Netconcepts Website Metrics & ROI Screencast [101:48m]:
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Filed under: KPI Screencasts SEO Web Analytics Webinars
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MarketingProfs Virtual Seminars — online
Got a large, complex, database-driven website? Then you’re in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That’s because a large site has so much of what the engines love - content!
In this MarketingProfs seminar, you will gain best practices, invaluable tactics (such as “thin slicing”) and quick-hit tips and tricks. And you’ll discover what to avoid. All with real-world examples from major websites - both commercial and non-commercial.
- How to expand into countless keyword markets
- How to get many more pages indexed
- How to optimize your HTML templates and CSS to make those pages “sing” to the search engines
- How to pass your PageRank much more effectively through your site
- How to build deep links to internal pages, not just to your home page
- How to measure success using new (and little-known!) metrics and KPIs
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Chris Smith, Lead Search Strategist, Netconcepts
Video:
The first video seen below is the original 90-minute webinar featuring Stephan Spencer and Chris Smith. (The Quicktime file is 112 MB)
The second video is the Q&A section of the webinar, which was so long we did it as a separate recording, lasting 105 minutes. (The Quicktime file is 205 MB)
SEO for Really Big Websites [90:05m]:
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SEO for Really Big Websites Q & A [106:12m]:
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Newspaper Association of America Webinar — online
Do you know how to include keywords in headlines and articles to ensure your Web page receives high rankings in search engines? Do you understand how accurately tagging content translates into greater Web exposure and more readers?
Concepts shared in this one-hour training format will benefit executives from small to large-sized newspapers seeking to learn more about search engine optimization.
Learn guided instructions on how to incorporate the concepts of SEO to make the most of your Web site.
Speakers:
Stephan Spencer, Netconcepts
Steven Evatt, The Houston Chronicle’s Chron.com
Filed under: Seminars SEO Webinars
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Join our founder and president, Stephan Spencer, along with renowned link builder Eric Ward, in this archived webinar of an information-packed 90-minutes of link building tips and tricks. The webinar, for MarketingProfs.com, was called “Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization”. It was a follow-on to Stephan’s webinar for MarketingProfs 6 months prior, on the topic of boosting Google rankings through links (also available as a 90-minute screencast).
Watch Stephan and Eric’s webinar as a streaming Flash video »
Or, alternatively download/watch as a Quicktime (m4v) movie (169 MB) or as a Windows Media (wmv) file (59 MB).
Netconcepts Link Building Screencast [100:16m]:
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MarketingProfs: Virtual Seminars — online
Your search marketing programs - both organic and paid - are in decent shape, but now you need to take both to the next level. Where should you invest additional resources in SEO? How can you spend more on PPC and still generate healthy sales? How can you evaluate the state of your current programs? How can you assess the potential for additional growth? What strategies and tactics should you implementing next?
Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face. Stephan Spencer is a long-respected expert in search marketing and founder and President of Netconcepts. George Michie, a paid search veteran since the industry’s beginning, is Vice President of Client Services for The Rimm-Kaufman Group.
You Will Learn:
- Online acquisition economics
- Budgeting and planning for paid and organic search
- Strategies for competition with larger, better-funded competitors
- Strategies for your key search phrases from the “head” of the search distribution
- Strategies for the “long tail” of your search distribution
- When it may make sense to outsource elements of your search marketing effort, and when it may not
- The current legal and marketing issues surrounding use of trademarks and brand names
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Elinor Mills, author for CNET News.com discusses the effect of SEO on Newspapers and the websites those newspapers maintain. It may not be a new concept to us but those folks working with the print medium have not had to worry about SEO, until now.
Headlines are a primary focus for print marketers. “Good” headlines can catch the reader’s attention and pull them into the article. However, “good” happens to be in the eye of the beholder. Clever and witty headlines may catch reader’s attention but search engines are not so easily persuaded.
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Filed under: Copywriting Press SEO
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Web content guru Gerry McGovern, author of “Killer Content” - one of the best books on writing copy for the web - says that one of the biggest mistakes companies make in regards to their website content is thinking that customers care one little bit about the company. “Customers care about themselves (their loved ones and their community),” he said in an interview with founder and president of Netconcepts, Stephan Spencer. He went on to add that organizations need to be customer-centric, talk about benefits, and speak the language of the customer.
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Filed under: Cool Friends Copywriting Web Marketing
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